The basis for the target group
Feb 23, 2024 20:30:20 GMT -8
Post by account_disabled on Feb 23, 2024 20:30:20 GMT -8
Where do interested parties get information How can they be reached Analogue or digital By email social media which one search engine or website You can collect this data either through a direct customer survey using questionnaires or interviews or by analyzing user data using analytical tools such as Google Analytics . analysis and persona creation is therefore the same. The information about existing customers is used to better address them and to develop similar groups of interested parties.
But the implementation of this goal clearly distinguishes the target group and the persona from each other. Differences between target group and persona Dealing with customer data is the key to customeroriented advertising success both when defining a target group and when designing a persona. However Benin Phone Number List the way they are handled differs between the two methods. To create target groups real buyers are analyzed in order to assign them to a specific group based on their characteristics. For the persona concept however the results of customer data analysis are used to create a fictitious archetype that represents a customer group.
This is exactly where the main difference lies between target group and persona. The former refers to an abstract customer group from which the average characteristics of the target customers can be seen. The latter on the other hand is a concrete fictitious ideal customer who does not represent the average buyer but rather a specific buyer. What is a target group You can therefore determine your target group through an empirical examination of your previous customers. It refers to a collective of people united by demographic socioeconomic and psychographic data or by similar purchasing and media behavior.
But the implementation of this goal clearly distinguishes the target group and the persona from each other. Differences between target group and persona Dealing with customer data is the key to customeroriented advertising success both when defining a target group and when designing a persona. However Benin Phone Number List the way they are handled differs between the two methods. To create target groups real buyers are analyzed in order to assign them to a specific group based on their characteristics. For the persona concept however the results of customer data analysis are used to create a fictitious archetype that represents a customer group.
This is exactly where the main difference lies between target group and persona. The former refers to an abstract customer group from which the average characteristics of the target customers can be seen. The latter on the other hand is a concrete fictitious ideal customer who does not represent the average buyer but rather a specific buyer. What is a target group You can therefore determine your target group through an empirical examination of your previous customers. It refers to a collective of people united by demographic socioeconomic and psychographic data or by similar purchasing and media behavior.