Please refer to the
Feb 21, 2024 20:19:45 GMT -8
Post by account_disabled on Feb 21, 2024 20:19:45 GMT -8
At this point the positive things in life are in the foreground. Your customer strives for a sense of success in both his private and professional areas. So ask yourself what success consists of for him: What goals does he pursue? What wishes and dreams does he have? What makes him happy? The approach to the empathy map The empathy map is best done in a workshop, with an ideal team size of less than 7 participants create. If the group is larger, it is recommended to form small groups. One meeting is usually enough time to complete the empathy map.
All you need are Post-its, pencils and < /span> who guides the creation. The specific procedure consists of a few steps, which we will explain to you below Cell Phone Number List moderator. In order for the workshop to be organized, there should be a digital whiteboardon which you can display the map so that all team members can read it. Alternatively, you can create the empathy map online on a a whiteboard, a flipchart or a large pinboard 1. Gather data First, collect all available information that you already have about your customers. These provide a solid foundation for you to work with. following sources of information: Customer data User surveys Web analytics Customer reviews.
Documented observations and experiences 2. Set focus In this phase it is important to determine which group of people you are focusing on. Your company or product may be aimed at multiple target groups. If this is the case, it is best to create a separate empathy map for each group. Also determine the context in which the target group person is viewed. Then you also define the goal of the empathy map. What purpose does it serve? What insights do you want to gain? If you don't have a clear goal in mind, you risk getting lost in irrelevant aspects.
All you need are Post-its, pencils and < /span> who guides the creation. The specific procedure consists of a few steps, which we will explain to you below Cell Phone Number List moderator. In order for the workshop to be organized, there should be a digital whiteboardon which you can display the map so that all team members can read it. Alternatively, you can create the empathy map online on a a whiteboard, a flipchart or a large pinboard 1. Gather data First, collect all available information that you already have about your customers. These provide a solid foundation for you to work with. following sources of information: Customer data User surveys Web analytics Customer reviews.
Documented observations and experiences 2. Set focus In this phase it is important to determine which group of people you are focusing on. Your company or product may be aimed at multiple target groups. If this is the case, it is best to create a separate empathy map for each group. Also determine the context in which the target group person is viewed. Then you also define the goal of the empathy map. What purpose does it serve? What insights do you want to gain? If you don't have a clear goal in mind, you risk getting lost in irrelevant aspects.